Wednesday, November 16, 2011

Press release run amok!

How can you make a simple business transaction into a press release novella?

Leave it to executives and publicists to find a way.

The long-running business TV program "Nightly Business Report" was sold to new institutional investor owners.

The resulting release contains FOUR quotes, including one opening monster-long 162-word ego stroke by the outgoing owner, and a two-paragraph job by the show's managing editor.

Three "I am excited's" and two "I am looking forward's."

Lord knows how many drafts this release went through to pack all of that in, but didn't anybody along the line stop and say to themselves:

"Is anybody going to really read this thing?"

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