Social media webinars are packing them in in 2010. It's the same group of 10 people teaching PRSA social media seminars every year.
So many publicists, so little time.
As a public service, I bring to you independent search consultant Dan Rosenbaum, who has been busy speaking to many large public corporations and was kind enough to answer some questions to help all of you learn more about hitting the top of the charts (Google, not Billboard, that is). Dan sings opera, so you know when he speaks, he projects.
There are still a large number of publicists who think SEO is an accounting firm name. Why do you think that is so?
This is a hard one to answer. I think it's a matter of short-term thinking versus long-term thinking. Some of it, I think, is because publicists are at heart a pretty conservative bunch. I see a lot of PR efforts handled as discrete events, rather than true long-term campaigns. Press releases are crafted, negotiated, and dropped -- like anvils. If they hit something on the way down -- a reporter calls, a crowd assembles -- the release is a success and tomorrow is another day. But SEO doesn't reward that. SEO, because it's based on reinforcing the popularity and authority of web pages, is part of a long term strategy that's too frequently absent from traditional PR.
How can publicists increase the search visibility of their press releases?
What SEO recommendations would you make for a corporate web site?
How can PR people incorporate SEO into things other than press releases?
What kinds of questions should publicists ask their clients about their SEO efforts?
When you speak about SEO in front of corporate PR departments, what are the most frequently asked questions/topics?
Dan Rosenbaum can be reached at firstname.lastname@example.org.