Tuesday, June 9, 2009

IAC takes Professor Irwin Corey Award #2 for "rationalizing"

IAC takes our second Professor Irwin Corey Award for its explanation today about why they were shutting down black-targeted search engine RushmoreDrive.com.

Via PaidContent.org (italics are mine):

RushmoreDrive.com will be closing Friday, according to an IAC (NSDQ: IACI) spokeswoman who said the move is “part of our continued effort to rationalize the IAC emerging businesses.”

How does one "rationalize" a company in determining closing an entire division of 17 employees? Does this mean they are still trying to figure out the rationality of all 40 online brands that make up the company so RushmoreDrive.com had to go?

Actually, the word has a few definitions that apply: to "cut" or to "prune" or this impressive one -- "structure and run according to rational or scientific principles in order to achieve desired results."

Of course, they just could have said: "RushmoreDrive.com was no longer a viable business for the company."

The Professor Irwin Corey Award is given to institutions and people who make unusual choices of words -- sometimes the right ones, sometimes ones that don't make sense -- to communicate with the press.

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